From vague business ask to a structured backlog in minutes.

Refinely automatically initiates a discovery session to surface requirements, roles, and edge cases. It transforms incomplete blurbs into a set of production-ready features and stories in GIVEN/WHEN/THEN format that your team can develop and test from immediately.

Workflow

1. Open in Jira

Works on any Epic, Feature, or Story — right inside your Jira UI.

1. Open in Jira

Two powerful workflows

Works wherever your backlog needs help

Starting from a blank slate or picking up an existing ticket — Refinely meets you where the work is happening, right inside Jira.

Greenfield / New Product

Start From Scratch

Have a product idea but no tickets yet? Describe what you're building in plain English. Refinely will clarify the unknowns and build your entire backlog — from Epics down to Stories — in a single session.

Describe your idea

Type your vision in plain English. No templates, no structure needed.

Clarify the gaps

Refinely asks about roles, rules, and edge cases you haven't thought of yet.

Get your backlog

Full features and acceptance criteria appear on the canvas, ready to review.

Push to Jira

One click creates everything in Jira — linked, formatted, and ready for the team.

From blank page to sprint-ready backlog in one session

Refinement Session

Refine an Existing Ticket

Already have a ticket that's too thin for developers? Open Refinely from that ticket. It reads your existing context, asks targeted questions, and returns a fully structured set of Stories — without leaving Jira.

Open from any ticket

Click the Refinely button on any Jira issue — Epic, Story, or Task.

It reads the context

Similar stories, work instructions, and project rules are loaded automatically.

Answer a few questions

Targeted discovery questions fill the gaps — no long briefing documents.

Review and push

Check the redline view, approve every change, then push to Jira.

From a thin ticket to developer-ready stories in minutes

What makes it different

Not just AI. AI that knows your project.

Every feature is grounded in your existing backlog, your work instructions, and your team's writing style — not generic prompts.

Asks Before It Assumes

Instead of guessing, Refinely initiates a discovery session to surface requirements, roles, and edge cases — the exact gaps that cause rework when the dev team finds them first.

Scales to Your Ticket's Size

A two-line spike gets a quick clarification and a handful of stories. A large Epic triggers a multi-stage discovery session. Refinely reads the complexity and adjusts automatically.

Knows Your Backlog Already

Refinely reads your existing Jira stories before it writes a single word, so the structure, terminology, and tone stay aligned with how your team already writes.

Uses Your Work Instructions

Upload your SOPs, process guides, or standards documents as PDF, Excel, CSV, markdown, or plain text. When a ticket relates to that process, Refinely pulls the right sections before generating.

Test-Ready Acceptance Criteria

Every story comes with structured GIVEN / WHEN / THEN criteria — validated against common gaps before you ever see the output. Developers get what they actually need to build.

A Canvas to Refine Your Way

Work on a full-screen canvas. Edit any story individually, or ask the AI to update ten at once: "simplify the language" or "add a timeout scenario to every payment story."

See Every Change Before Pushing

Before anything goes to Jira, Refinely shows a word-by-word diff between your original and the AI's output. Nothing sneaks past you — every addition and removal is highlighted.

Your Domain, Your Language

Configure your business domain, actor roles, and process taxonomy once. Every output respects your organisation's vocabulary — not generic tech jargon.

Push Directly to Jira

One click creates Stories, Epics, or Features in Jira — with full rich text, story links back to the source ticket, and your team's custom field values pre-filled.

No Hidden Compute Costs

Use your own Google Gemini, OpenAI, or Anthropic key. You pay your provider directly — only for what you use. Refinely stores your keys in Atlassian's encrypted secret storage.

Pick Up Where You Left Off

All sessions are saved automatically. Come back an hour later or a day later — your canvas is exactly where you left it, ready to continue.

Security First

An LLM strategy built for practical control

We believe teams should stay in control of the AI providers used for backlog refinement. Refinely keeps the orchestration inside Atlassian Forge and lets admins configure the provider that best fits their workspace.

Bring Your Own Key

Refinely uses your workspace's own AI provider credentials so your team controls provider choice, usage policy, and billing directly.

Forge-Hosted Secrets

Keys are stored using Atlassian's encrypted Forge storage and used only for user-initiated generation and refinement flows.

Conservative Processing

Refinely does not run its own external model backend. Relevant Jira-derived prompt content is sent only to the configured provider needed to fulfill the request.

Current Launch Providers

The current launch posture supports Google Gemini, OpenAI, and Anthropic so teams can balance speed, cost, and reasoning depth.

Architecture
Encrypted BYOK Gateway

Provider Choice: Your workspace decides which supported provider is active and which policy terms apply to that provider relationship.

Direct Linkage: All AI requests are proxied directly through your Jira instance's secure outbound request engine.

No Middleman: We don't run a separate external model backend. Refinely sends requests to your configured provider through the Forge-hosted app runtime.

Supported Ecosystems
GoogleOpenAIAnthropic

How it works

From vague ask to structured backlog

Seven steps. No process training required. Works on any Jira issue type — whether you're starting from scratch or refining something that already exists.

1. Open From Jira

Launch directly from any issue

Refinely launch in Jira
1

Open any Epic, Story, or Task in Jira and click the Refinely button in the sidebar.

2

The refinement panel launches inside your Jira view — no new tags, no context switching.

3

Works whether you're starting from a rich requirements doc or a two-sentence brief.

Pro Tip: You can also open Refinely from the Apps toolbar to start from scratch, without a source ticket.

Security Overview

Built for teams that take security seriously

Refinely is a fully server-side Atlassian Forge app. It uses an encrypted BYOK architecture so Jira-derived prompt content is only processed when your workspace asks the app to generate or refine backlog content.

Runs on Atlassian Forge

All code executes on Atlassian's server-side Forge runtime. No external backend, no self-hosted infrastructure. Your data stays within Atlassian's security perimeter.

Encryption at Rest

All persistent data is stored using Atlassian's Forge Storage with 256-bit encryption. Keys are never logged or exposed in plain text.

Forge-Scoped Storage

Persistent app state is stored in Atlassian Forge storage. External provider calls only occur when the app is asked to generate or refine content.

Your Data Stays in Your Forge

Session history, work instruction indexes, and backlog context are stored in encrypted Atlassian Forge storage per installation. Smartif.ai does not operate a separate app database for this product.

Secure AI Orchestration

Data travels from the Forge runtime to the configured AI provider (Google Gemini, OpenAI, or Anthropic) over encrypted TLS when a user initiates a generation or refinement request.

Expanded PII Masking Controls

Selected expanded-package workspaces can enable masking controls that redact supported PII patterns before outbound provider calls. These controls are not part of the Standard Marketplace tier.

Configured Provider Credentials

Store provider credentials for Google Gemini, OpenAI, or Anthropic in Forge storage. Keys are redacted in the UI and handled only in the server-side resolver layer.

Atlassian Ecosystem Trust

Published on the Atlassian Marketplace with security review. Operates within the trusted security boundaries of the Atlassian Cloud platform.

Forge-hosted runtime
Data encrypted at rest & in transit
Third-party processing disclosed

Detailed information can be found in our Data Privacy Policy and Terms of Service.

Pricing

Launch pricing that matches the app

All plans use your own AI API keys — you pay your provider directly. Refinely licenses the orchestration, the context engine, and the refinement pipeline. No hidden compute fees.

Launch packaging

Standard is the current Marketplace offer

Refinely is launching with a single paid Standard tier and a 30-day Marketplace trial. If your team expects heavier usage or needs expanded controls such as transparency and masking, contact support.

Most Popular

Standard

Marketplace launch tier

The current launch offer for teams that want backlog refinement, structured acceptance requirements, work instructions, and one-click Jira creation inside Jira Cloud.

Start 30-day Trial

Larger Teams

Contact us

For teams that expect higher monthly throughput or want access to expanded controls beyond the Standard Marketplace offer.

Contact support
Feature
Standard
Larger Teams
Work instruction documents (PDF, Excel, CSV, MD, TXT, EML)
Up to 25 documents
Higher-volume support via contact
Team members
Unlimited
Unlimited
Project-specific context and work instructions
Included
AI clarification & Q&A
Included
Test-ready BDD acceptance criteria
Included
Redline canvas & session history
Included
One-click Jira creation
Included
Monthly generation guidance
Soft in-app warning threshold
Higher threshold by arrangement
Transparency and masking controls
Not included
Available by arrangement

One setup. The whole team benefits.

A Jira Admin installs Refinely from the Atlassian Marketplace and configures AI providers, work instructions, and domain context once. Business Analysts and Product Owners can start generating and refining stories immediately. Usage guidance is managed at the workspace level, not with per-user setup.